So why Leonardo?________________________________________________________

Our corporate identity has attracted a lot of interest, praise, and curiosity since we launched - largely because Leonardo da Vinci doesn't usually occur as a metaphor for audit, (not amongst us auditors anyway). So we invited our marketing consultant, Charlie Farrow to explain her thinking:

"This identity was developed from an initial idea that derives from the drawings of Leonardo da Vinci, which while highly innovative, stood the test of time, often mellowing into terracotta plans on parchment . Audit is about building things too. It is a constructive force - not the destructive process as popularly perceived.

Quite apart from the fact that Bill Gill IS terra cotta red, he's a person who charts a project very carefully and is very precise with his calculations. Of course, Leonardo wrote in mirror writing which was almost as impenetrable as the arcane art of the auditor! The terracotta colour is warm , welcoming and in touch with the earth (as is of course, Bill) .

The logo itself makes interesting use of space. It represents a furnace-like powerhouse - a visualisation of the individual work-ethic of the founder and which is thereby a corporate statement.

The words are emerging from the 'block' indicating that thought is not constrained. BG is clearly thinking outside of the box...."

So there you have it from the horse's mouth and Charlie calls audit an arcane art!

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